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10 Best & Free WordPress Plugins for Small Business in 2023

Undeniably, WordPress provides an efficient solution for enhancing your business’s digital presence and elevating the customer experience without incurring excessive expenses or investing excessive effort.

In addition to the selection of many amazing themes, the utilization of relevant and best plugins is a crucial aspect of customizing your WordPress site.

While various plugins are designed to help specific business niches, we have compiled a list of ten free plugins that can benefit small businesses in growing their online presence and improving the customer experience.




WPForms has proven to be a staple for websites seeking effortless form building, with over 5 million installations since its launch in 2016.

Creating a contact form, email subscription, online order form, surveys, and more has never been easier thanks to WPForms and its collection of ready-to-install templates.

And if you’re looking to add a touch of security to your forms, look no further – WPForms seamlessly integrates with top-notch payment gateways like PayPal and Stripe.




WooCommerce, the most well known of e-commerce plugins and platforms, is famous for good reason. It’s the perfect solution for those new businesses to set up an online store.

Not only does WooCommerce provide templates and step-by-step guides for enhancing your e-commerce website, but it also gives you full control over the website’s appearance, product offerings, and even payment options.

With support for most major credit cards, cash on delivery, and more payment system, WooCommerce offers your customers a world of shopping options.




Brought to you by the team behind WPForms, WP Mail SMTP is the go-to solution for businesses tired of dealing with WordPress’ unreliable email plugin and its tendency to send emails straight to the spam folder.

Not only does WP Mail SMTP guarantee improved reliability and deliverability, but it also pairs effortlessly with top-notch email marketing services and lets you send emails using your preferred SMTP provider, like Gmail or Yahoo.




Tidio is the top choice when it comes to live chat and chat bot plugins, topping the list in the WordPress plugin directory. While chat bots may not be a requirement for every business, it’s always nice to have an extra level of customer support, not to mention a potential boost in leads.

With Tidio, you’ll be able to keep tabs on your website’s visitors, right down to what pages they’re on for you to engage with them directly. The chatbot setup is a breeze, thanks to customizable templates that can be easily configured with a simple drag and drop. All in all, Tidio is the perfect solution for making your customer support game as smooth as butter.


Smash Balloon Social Photo Feed

Smash Balloon Social Feed

Formerly known as just “Instagram Feed”, this plugin does exactly what the name suggests, to display your Instagram feeds with full customization of layout, thumbnails, and more, all from the comfort of your WordPress dashboard.

This plugin is the perfect solution for businesses that are active on Instagram, yet still want to keep their website content fresh and on-point.


Envira Gallery

Envira Gallery

When it comes to showcasing your stunning photos and videos, why settle for Instagram when you can have a personal customizable gallery in the form of EnviraGallery? This gallery plugin makes it a breeze to showcase your visual masterpieces with its drag-and-drop feature.

But sadly, the more advanced features like albums and social media integrations might require you to use their premium offer.




With social media share buttons, you can spread your brilliant content with one click of a button and potentially gain a bunch of new followers. And who wouldn’t want that, right?

AddToAny is one of the solutions for amplifying your content’s reach. Not only does it allow you to add share buttons to your site, but it also provides follow buttons and share counters for Facebook, Twitter, LinkedIn, Gmail, and more.


Amelia Lite Booking Plugin

Ameliat Lite Booking Plugin

Simple as the name suggests, Amelia Lite Booking Plugin lets you set up an online appointment scheduling or event reservation system with ease.

If you’re in a service-based business such as salons, technicians, tutors/trainers, or others that require managing and scheduling multiple workers in multiple locations, this plugin will definitely help.



Yoast SEO

SEO plugins can be a technical headache for the uninitiated, but Yoast SEO can make it a breeze. With 5 million installs and counting, this plugin will help you get your website optimized for search engines with ease.

Yoast SEO acts as your personal SEO coach, guiding you through the technicalities of optimization and making sure your website’s content, keywords, and more are in the most optimal shape. And while some advanced features are hidden behind a paywall, the free version is still a fine catch.





For the last one on the list we have WPCode, it’s the number one tool to insert a piece of HTML, CSS, or JavaScript code into your WordPress website and admin pages with  ease, all without compromising your main theme files.

Obviously you have to know how to code, but if your coding skill is limited, there’s also collections of code snippets template that you can explore on their template page or simply just by searching the internet.



So, there you have it. The top ten free WordPress plugins to help you improve your business online presence. 

By leveraging their powers, you can save time and resources while providing a more seamless customer experience. Whether you’re looking to manage your content or increase social engagement or optimize your website, these plugins offer a variety of solutions to meet your needs.

WordPress is like the Swiss Army knife of website builders. We’ve helped people around the world build and upgrade their own sites using it, so if you need help with that, let us know.

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